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Monday, July 04, 2005 Rudy De Waele Rudy co-founded Random One in 2001 in Barcelona, Spain. With proven success, R1 introduced several pioneering mobile media applications on the Spanish market. R1 currently positions itself as a leading consultancy company in mobile media communications. His main tasks in the company consist in market research, strategy, marketing, as well as establishing partnerships.

Fluent in 4 languages, Rudy always worked in multicultural team environments throughout the European continent. He always worked in management positions: as executive or producer, as project or event manager, or as communicator or mediator. Still, he always kept an eye on the broader marketing perspective, with special attention to public relations, business development, and promotion; direct, event, online and mobile marketing; and partnerships and sponsorships.

Well connected among media, internet, digital music distribution and mobile value chain players, he is always passionate for the new and the innovative and not afraid of mixing the unmixable. He has a special interest and is skilled in digital concept, think-thank and content development, strategic planning, mobile (youth) market research, mobile music distribution and its evolution, location-based services, (mob) blogging, mososo’s, collaborative systems, multicultural communities and their social impact.

Lately he has been researching and consulting for the MuLiMob (about multilingualism and mobility) project funded by the European Commission as part of the IST programme. His role consists to investigate and consult on mobile multilingual technical barriers and to map opportunities within the mobile value chain.

Prior to Random One he worked in Helsinki as strategic Consulting for the Finnish company Mindworks were he was responsible for the coaching of the more then 20 employees in Helsinki and co-ordination between EU-branches Helsinki, Paris, Brussels and Barcelona.

He had the opportunity to participate in a range of innovative new media projects from Spain to Finland, from UK to Czech Republic. In 2000 he worked as ICT Manager on New Media and Internet projects for the European Cultural Cities in 2000 in Brussels and co-ordinated the networked artistic collaborations between 8 European Cities of the Cafe9.net project. The same year, he managed the technical coordination for the World-Information.Org exhibition and conferences.

Before this he was Managing Director of the ‘CyberTheatre’. Founding and managing a start-up team of 42 people producing business and cultural events and trainings. He supervised the production of more then 300 multimedia events live in the CyberTheatre and online on Nirvanet.com (now offline) per year. Highlights of that period include many “cyber events” including performances by Jaron Lanier, Stellarc, webcasting events of many artists such as ColdCut, DJ Spooky, Scanner, Howie B, Carl Craig, Simple Minds… and the UNESCO award Web Prize in 1999 which was widely praised for its "new vision of a multicultural world", and many other prestigious awards.

Still in Belgium, he was a member of Advisory Board of the Antwerp Higher Institute for the Visual Arts between 1997 and 2001 and incepted their medialab. 
He also organised a multimedia exhibition for The 2nd Design Triennial in Flanders in ‘Museum voor Sierkunst’ in Ghent for VIZO, Vlaams Instituut voor Zelfstandig Ondernemen in 1998.

During the eighties and early nineties, he created numerous multimedia events with young and promising Belgian artists throughout the continent included content integration of music, dance, fashion, photo, and video and film productions. He was also PR and Promotion Manager of the quality record label ‘Les Disques du Crépuscule’ and organised and promoted European tours of artists such as Wim Mertens, Isabelle Antenna, Gabrielle Lazure, Evan Lurie and Jazz Passengers.

You can find his personal blog on mobile lifestyle trends at http://m-trends.org
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What we can do for you * New business development within the Mobile Value Chain

* Think-tank content and event development

* Research and Development (specialisation Mobile & Youth)

* Online Communication Tools integration (Wiki’s, CMS, Blogs, RSS for devices and screen)

* Identify and evaluate new markets and opportunities.

* Online Communities and Social Network development

* Implementing rich media branding solutions

* User Interface and usability: web and mobile design

* Mobile Branding and Marketing

Clients:
Brands we have worked with in Spain:
Antena 3, Atlas TV, Audi, New Yorker, Philip Morris, Piaggio (Vespa), San Miguel, Circuit de Catalunya, Grupo Godo (La Vanguardia, Citytv), City of Barcelona, FÓRUM 2004, Grupo Planeta, Generalitat de Catalunya, “La Caixa”, Media Pro...

Brands we have worked with abroad:
Apple, Coca-Cola, Silicon Graphics, Unilever, Glaxo, Schneider, Cisco, Hewlett Packard, Absolut, Chupa Chups, Gillette, G-Shock, Buena Vista Int, City of Helsinki, Elisa Communications, Finnair, Helsingin Sanomat, Nokia People, Smirnoff, Terra Lycos Networks, Sonera, Swedish Film Institute...

Projects

MuLiMob
Crammed Discs
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